Amaya Crichton's profile

Sal De Añana Brand Book Publication

Amaya Crichton
•
Editorial
InDesign
print design print brand book publication publication design editorial design book design book Layout Layout Design

Sal De Añana- Brand Book Publication
2023

There is a rich history in the Valle Salado (Salt Valley) in Álava, Spain, that dates back to the neolithic age. Despite this, it was virtually abandoned for almost a century. This publication aims to reflect that heritage & story as authentically as possible, aiming is to preserve endangered spaces and culture. 

The brand concept is 'The Winter Sun', based on the recurring theme of the sun in Basque culture, it's role in producing salt and the particular atmosphere of the valley, that seems to be frozen in a perpetual winter. 

The blue hue based on the shadows cast on the salt beds, and the typography choice is inspired by tiling and modified to fit Basque type. ​​​​​​​

print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design
print design print brand book publication publication design editorial design book design book Layout Layout Design

Typefaces used are: (modified) MC Moderne by Tom McAuliffe, Aesthet Nova by The Northen Block, Circular Std by Lineto.

The publication is 26 pages and printed digitally with Xerox, using a 300 gsm matte cover, 120 gsm off-white Munken matte & 150g Chromatico GF Smith paper inside. The cover is screen printed ink with clear thermochromic glass powder, heated.

Art Direction & Graphic design: Amaya Crichton
Printing & Binding: Amaya Crichton with support by Scott House ( Print Finshing ), Rahel Zoller (BookArts), Lisa Chappell (Screenprinting) & Claire Grant (Repographics). 
Overlooked by: Monica Biagoli 

Produced in London Collage of Communication, Elephant & Castle SE1 6SB, London.
Summer 2023

Created for a graduate BA Graphic & Media Self-Directed Project, 
showcased in Show Two in June 2023. 


Brand Strategy, Naming, Brand Messaging, Content Strategy, Creative Direction, Art Direction, Visual Identity, Logo Design, Packaging Design, Editorial Design, Print Design. Illustrative Work, Photography, Web Design and Development.
DESIGNED BY Amaya Crichton

Sal De Añana Brand Book Publication
Published:
Amaya Crichton's profile

Owner

Amaya Crichton's profile
United Kingdom

Sal De Añana Brand Book Publication

Published:

Tools

Creative Fields